One more brand: AIRY
I have this feeling of guilt, for not spending enough time on my own blog lately. So I decided to pull out some of my previous work out into the day light.
The client I will be telling about in a few words found me through designer Dalius. New ventilation and air conditioning systems business needed a logo, but did not have the name either, so I was recommended as a person who can take care of the creative part. As usual, we started with a meeting and discussed the company’s vision, advantages and target markets. Then I started doing my homework.
I went through a lot of competitors’ websites and was surprised that so many company names are very difficult, sometimes even impossible to read, not to mention remembering! Of course they all had the root “tech” or the word “systems”. I decided to move away from the product and service itself and concentrate on the feeling that people working or living in the building with properly managed climate would have. Here is the result. I thought of the name and Dalius / logo4u.lt created the logo.